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Thursday 23 August 2012

THE MAGIC TRAY



The magic tray: Cups and plates can be tilted up to 45 degrees with invention
By Paul Milligan,
Daily Mail, 19 August 2012.

A new invention could be a busy waiter's dream come true, and may spell the end of dishes and cups crashing to the floor.

The Magic Tray keep plates and cups secured in place using magnets to prevent them from sliding off.

When the clever invention is picked up and the handles are compressed the magnetic fields become active.

Any waiter will tell how difficult it is to balance multiple dishes on their arms so this tray could provide the perfect answer - because objects stick to it Any waiter will tell how difficult it is to balance multiple dishes on their arms so this tray could provide the perfect answer - because objects stick to it.

This means the tray can be tilted up to 45 degrees before the objects on its surface will start to become unstuck.

However, when the Magic Tray is put down the magnetic attraction is broken and the cups and dishes can easily be picked up.

Measuring 22 inches wide and 10 inches in diameter the plywood-made tray can comfortably carry up to two cups and two plates or bowls. Each cup or dish bought with the Magic Tray has a magnetic ring attached to its bottom.

Designer Ryan Jongwoo Choi wanted to create a safer way to carry food and drink as he could sympathise with the common difficulty for waiters.

Ryan, 25, originally from South Korea but now living in London, said: 'I felt it was a hindrance for waiters to carry food using normal trays.

The Magic Tray keep plates and cups secured in place using magnets to prevent them from sliding off The Magic Tray keep plates and cups secured in place using magnets to prevent them from sliding off.

'The reason why food and drinks will fall or spill is because the centre of mass is difficult for people to control while they are moving.

'So I implemented a survey for restaurant workers and, based on the results, I tried to find a safer way to transport food and drink. I believe the unique idea I have come up with solves the problem using the power of magnetism.'

The Korean designer is currently studying BA Product Design in Central Saint Martins College of Art and Design in London.

He hopes to start producing his concept in September this year and has received interest from retailers in the USA, UK and Korea.

The estimated price of the product will be £50, with additional cups costing £6 and dishes £10.

Choi also has plans to design a smaller version of the tray next year which will be available at a more reasonable cost.

The product design student added: 'I'm really excited to see the Magic Tray for sale once it has been produced. Obviously I have primarily designed it for restaurant workers but I'm sure people will buy it for home use too. I think people will really like the magnetic concept, it's like magic and people love magic.'

When the clever invention is picked up and the handles are compressed the magnetic fields become active When the clever invention is picked up and the handles are compressed the magnetic fields become active.

Designer Ryan Jongwoo Choi hopes to start producing his concept in September this year. It will cost around £50, with additional cups costing £6 and dishes £10 Designer Ryan Jongwoo Choi hopes to start producing his concept in September this year. It will cost around £50, with additional cups costing £6 and dishes £10.


Top image: Magic Tray

[Source: Daily Mail. Edited. Top image added.]


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