Knowledge is power and in the internet age, knowledge is easily accessible. There are many tools available to scope out the competition in order to make your business or service the most successful it can be. Below are the top ten websites you can use “spy” on the competition and see what they’re up to.
1. Google Alerts
Google Alerts is a free service that allows you to receive email updates about the most popular, relevant Google search results, such as web, news, etc. You are able to define the results you receive by indicating the subject matter you are most interested in as well as defining categories such as, result type, language, region, how often, and how many. Google Alert’s functionality can be used to monitor developing news stories, keeping tabs on your favourite sports teams in addition to keeping current on a competitor or an industry.
2. Similar Web
Similar Web is a competitive analytics monitoring tool to help businesses, publishers, marketers, and analysts gauge their performance against competition. The site also enables these businesses to increase their web traffic and discover ways to broaden their audience base. The site offers some metrics for free but the upgrades will let you take a look at competitors’ analytics, website traffic statistics, and find marketing opportunities. The “Pro” package can range in price from US$99 to US$4,999, offering various levels of analytics and data.
3. SpyFu
SpyFu allows you to view and analyze your competition’s search marketing formulas and strategies. The site enables you to search for any domain and see every place they’ve shown up on Google, every keyword they have purchased, and even ad variations for the past six years. For full access and unlimited access for data there is a subscription fee associated, however some features are still available free of charge.
4. Moat
Moat allows you to search the ads your competitor has posted online. You are able to see the size of the ad, and where the ad has been seen recently. Moat also enables you to view current trends so you have a better idea of where your company sizes up and what you can do to improve your marketing strategies.
5. Compete
Compete analyzes consumer behaviour data so businesses can be confident they are investing their resources into the proper marketing forums. This website enables businesses to achieve sales, profit, and market share goals. Compete’s unique behaviour-driven Media Effectiveness Solutions is especially useful for marketers to segment and reach hard-to-find customers. The site also offers advertising effectiveness tools for marketers to measure and optimize their online advertising.
6. Flippa
Flippa is the number one marketplace for buying and selling websites. The site has over 400,000 users, more than 2,500 buyers, and sellers are online every minute. This site is one of the best places to see proven business models in action. In addition to all of these features, if you browse the auctions you might even gain access to their Google Analytics, top keywords, etc.
7. Social Searcher
Social Searcher provides a free Social Media Search Engine in which you can search for content from various social media outlets in real-time as well as access analytic data regarding these searches. Using this site you can search for your competitors name to view how much social prominence they have.
8. SeoBook
SeoBook is a competitive research and keyword research gadget. You are able to place it right on your business site and get all the information about your competitors in one place. This is a free service so it is a good tool for researching all your competitors in one place. The site also offers training so you can be confident you are accessing the best and most useful information out there.
9. InfiniGraph
Infinigraph is a tool that allows you to track what is trending on social media within your specific industry. By knowing what is trending in your industry and with potential customers, you are more easily able to create a marketing plan or branding strategy around that. You are also able to see if your competitors are trending and if so, how much and where.
10. iSpionage
iSpionage allows you to look how your competitors are advertising on Google, Microsoft, and Yahoo through search marketing tools and strategy. It also includes SEO competitive research and social monitoring for Twitter and Facebook. iSpionage will help your business develop a search marketing strategy based on metrics that matter most in your industry. Some examples of services the site provides include: understanding what works in your market, streamlining keyword monitoring, and benchmarking your campaigns against the competition.
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