Marketing to Generation Z, the mobile internet generation, will require new age thinking and strategies for campaigns to work effectively.
Generation Z is rapidly ascending upon us - and marketers need to quickly learn how to capture these hard-to-read 15 year olds. More specifically age 13 -20.
The problem with Generation Z is that they are unlike any of their predecessor generations. Though they may be influenced by them, teenagers today are completely unlike Millenials, Generation X, and Baby Boomers.
They are rather eclectic in their tastes - nonconformist if you will. Furthermore, they are the epitome of the information age: inundated with screens, programs, apps, games, and any digital aspect that you can imagine.
Companies have a lot to gain if they can learn how to properly market a product or service to Generation Z. The infographic below gives 10 awesome and valuable tips that every marketer needs to understand before they attempt to market anything toward Generation Z.
Top image (bottom) credit: Refuel Agency.
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