How do you relaunch a classic car brand? For a lot of companies, it means the traditional steps: redesigning it with sleeker lines, putting better parts under the hood, and updating it with 21st century amenities, such as GPS, seat heaters and satellite radio.
For the makers of the Peel mini-car, the Guinness World Record holder for the smallest street-legal car in the world, it’s all about thinking small and efficient. Fortunately, there’s plenty of desire for the cute little vehicles.
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