The University of Engineering and Technology and MAYO-DRAFT FCB have constructed an advertising
billboard that converts moisture from humid desert air into drinkable water.
billboard that converts moisture from humid desert air into drinkable water.
The University of Engineering and Technology (UTEC) in Lima, Peru has partnered with advertising agency MAYO-DRAFT FCB to create an advertising billboard that grabs moisture from the desert air and converts it into filtered drinking water.
Diagram showing how the system works.
The city of Lima doesn't usually get much in the way of rainfall, but can suffer from humidity as high as 98 percent. The UTEC/MAYO collaboration has come up with a novel way to help local residents who are only able to get drinking water from often polluted wells, while also generating interest in the study of engineering at the university, where admissions are due to start on March 3.
The billboard was designed to attract young Peruvians to study engineering at UTEC.
An advertising billboard erected along the Pan-American Highway is also home to some hidden harvesting, conversion and purification mechanisms (including an air filter, condenser, carbon filter and cold tank). The electric system takes moisture from the humid air by means of reverse osmosis and delivers purified drinking water through small ducts at the foot of the billboard, and down to a tap at the base of the structure.
Day or night, the billboard's electric systems harvest humid air to produce filtered drinking water.
The billboard is reported capable of producing 96 litres (over 25 gallons) of water every day for the locals, or for travellers who stop for refreshment, and has already notched up an impressive 9,450 litres (2,496 gallons) of potable water out of thin air since its installation in December 2012.
The UTEC/MAYO collaboration came up with a novel way to help local residents who are only able to get
drinking water from often polluted wells, while also advertising admissions to the university.
drinking water from often polluted wells, while also advertising admissions to the university.
An advertising billboard erected along the Pan-American Highway is also home to some hidden
harvesting, conversion and purification machines.
harvesting, conversion and purification machines.
The billboard has already produced thousands of litres of drinking water.
Filtered drinking water from humid desert air.
Technology and advertising have merged together to create a billboard that produces water from
air humidity.
air humidity.
The video below outlines the project.
Top image via Behance
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