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Friday 19 April 2013

EUROPACITY: THE ULTRA-GREEN MALL OF THE FUTURE


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EuropaCity Is The Ultra-Green Mall Of The Future
By Dan Nosowitz,
Popular Science, 17 April 2013.

Imagine a mall. Now imagine a mall in the year 2150.

The design firm Bjarke Ingels Group (BIG), along with a few added team members (Tess, Transsolar, Base, Transitec, and Michel Forgue) have won first place in a competition to design an experimental "urban centre" in France called EuropaCity. Located in Île-de-France, the wealthiest and most populous region in France, EuropaCity is intended to be a centre of culture and retail, combining all sorts of experimental sustainable technologies.

But as a design - and a pretty spectacular one at that - it's best experienced through images. See the gallery below and read more about the proposal!

1. A Commercial City

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EuropaCity wouldn't be a "city" in the sense we think of it; instead, it'd be a commercial city, designed as a sort of destination for people who live nearby. Those would include retail, entertainment, and cultural elements, from spas to shops to concert halls.

2. Multileveled

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The proposal has multiple levels; on top is "an accessible green roof with recreational areas, hiking paths and urban farming," according to BIG.

3. A Future Mall

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Parts of the design make it feel closer to some kind of futuristic mall than a "city." According to BIG, "EuropaCity is organized along an internal circular avenue of retail, entertainment and cultural programs. Along the avenue bicycles and electric public transport bring visitors quickly around." You can see that central avenue here.

4. Alternative Power

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Sustainable energy is a major focus of EuropaCity. Says BIG: "Waste heat from retail is channelled into leisure spas, water is re-used as irrigation for the parks, and EuropaCity will be providing the surrounding neighbourhoods with district heating and cooling. The entire facility is designed to be powered with a combination of solar, biofuel and geothermal energy."

5. Let's Go To EuropaCity!

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Aside from a showcase for new technologies, EuropaCity also seems like it's designed to take all of the parts of Paris that are less aesthetically appealing and move them elsewhere. "Modern Paris is a city in two parts," says BIG. "The central iconic Paris - the most visited city in the world, famous for its monuments. And the suburban Paris - a landscape of efficiency: Large housing complexes, big box retail and industries."

6. The Shape

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The shape is very intentional. The circular loop was decided upon first, and the remainder of the design stemmed from that. The BIG team calls this a "soft triangular geometry that preserves the programmatic loop advantages and enhances the surrounding site qualities."

7. The Theme

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The theme of the design is, well, "Europe." Each "neighbourhood" of EuropaCity is named after some European landmark, be it La Rambla or British Square. See this image larger here.

8. The Setting

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EuropaCity would be situated on 80 hectares - that's about 0.3 square miles - in Île-de-France, with a view of Paris's skyline. Halfway between Paris and Charles de Gaulle Airport, it's an ideal spot for this kind of commercial city.

More information at Bjarke Ingels Group (BIG) and Europa City websites.

All images © BIG

[Source: Popular Science. Edited. Some links added.]


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